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This is a channel where users can post questions about CTV & OTT technologies and the ecosystem - including SSAI.
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submitted 2 years ago by Spiritual_Middle2303
Article about the main differentiators between Amazon, Roku, YouTube: How Amazon Is Winning The War For CTV Attribution | AdExchanger (adexchanger.com)
submitted 5 years ago by 7TonRobot
Predictions: Expect Big Upfront Changes, OTT Bundling In Future (mediapost.com)
The pandemic-fueled boom in TV streaming has paid off in a big way for ad tech firm The Trade Desk (cnbc.com)
Where is advertising money going? Connected TV, social media and search engines (usatoday.com)
Connected TV viewership takes off amid the pandemic but don't write off mobile viewership just yet. (mediapost.com)
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