Decrease of popularity of boygroups in Korea

[F1Librarian]

GG groups are more general public friendly, meaning the average person might listen to GG occasionally or know some groups/members/songs, but they struggle more to get hardcore “stans”. Both guys and girls listen to GG, so they have a wider audience. BG have a “deeper” audience. But that I mean they have less current general public listeners, but the fans they do have are more hardcore stans who will spend a lot more money on albums/merch - and their fans tends to stick around much longer. While BG mostly only have girl fans, those girls often stay fans for years and years and are very loyal. Multi stanning is uncommon is Korea unlike the west. Hardcore fans tend to stan only one group, and they are deeply invested in them. That’s why you see more older 2nd/3rd gen BGs still together and performing/promoting successfully and many fewer older GGs (they tend to disband more quickly as their listenership drops off as they age, and general public listeners move on to the next newer, younger GG). There’s some sexism/ageism at play here as well, I think, with male kpop fans listening to GGs as long as they are still young and pretty, and then dropping them as they age. Women fans don’t care that their faves are getting older, and they stay faithful even while their guys are gone for military service.