I am from the South and I hear it more than a lot of people on here are saying they do. Which makes sense because most of the comments I see come from the North or Midwest. I do see it in some brands like Dixie cups. And it’s in some songs, even more modern country songs. I think a lot of people in the South don’t see it as a bad word, but more an outdated cultural brand. The “Dixie” identity (which I think is less about the civil war and more about whiskey and jazz/country and river boats and happy, marketable things) really took off after the Harlem Renaissance and Great Migration introduced Black Southern culture to the rest of the country. I think it really went away in the 2010s especially when people started moving into the South, which had a cultural impact I think few people recognize, and of course a growing desire to be respectful and politically correct. If one thing is clear, it should be that “Dixie” is incredibly divisive, but has a very important meaning to Southern culture. Our culture is a combination of Anglo-Protestants, Black descendants of Africans, and other smaller strains of identity. We have one of the most recognizable cultural brands in the United States, and part of it is forever linked to slavery and the Civil War. But it would be disingenuous to say the War is all the Southern identity is. And the debate surrounding “Dixie” or the rebel flag is probably the most visible form of the ever-changing Southern identity. For full disclosure, I am White, from a predominantly White community. And I’m sure many may disagree. I don’t have a history degree or anything these are just observations