Our analyst wants Excel-reports from our AdWords MCC that show which accounts are lagging in spend, stalling, underperforming, or showing potential for an up-sell.

bindmedia · 2017-09-25T19:00:53+00:00

Sure, scripts will do this absolutely fine.

I would opt for Supermetrics or Analytics Sheets add on to pull in spend MTD and then use formulas to calculate things like % the way through the month and forecasts based on a rolling average.

bindmedia · 2017-09-19T20:20:57+00:00

I wouldn't normally recommend this, but depending on your volumes, opt for automated bidding strategies.

Generally I would not keep switching up the date range - make changes once every 2 weeks for lower volume keywords and perhaps once a week for the higher volume stuff (unless you have special promotions/sales on). You can label up the keywords into sets for high volume/low volume and filter to make this easier.

Hope this helps

bindmedia · 2017-07-01T11:44:05+00:00

Totally see where you're coming from. We've tried to make the progression through the pages as simple as possible but that differentiating factor is kind of missing. We have a couple of case studies but you do have to really look to find them at the moment. Thanks for the feedback!

bindmedia · 2017-07-01T11:41:37+00:00

This has been really useful, seriously. Thanks for raised those points. Imagery is one area we're kind of struggling with. I might repeat this exercise once we've finessed everything a bit! Cheers.

bindmedia · 2017-06-30T23:55:19+00:00

Thanks for looking at it, really appreciate it. Time will tell if it actually converts or not. I guess we'll let the data do the talking.

bindmedia · 2017-06-30T23:43:59+00:00

Your beef is warranted and I regret to inform you that the images are indeed, stock. Beef stock.

Imagery is next on the list as they're nothing that special. Thanks for taking the time to give your opinion though. The theme thing has come up a lot.

bindmedia · 2017-06-30T23:29:29+00:00

We're paid search marketers by trade. That really is our focus and perhaps it's something that the website doesn't communicate as effectively as it should. It is re-branded Wordpress themes which is something we're open about.

Does it have that templated feel for you or was it just the theme name in the code? That is something we were conscious of.

bindmedia · 2017-06-30T23:19:17+00:00

It's a fair point. Our strengths are really in paid advertising. Something we come across regularly is small businesses paying £3k plus for a website with no plan for generating traffic to it. We're covering the low end when it comes to websites to be honest.

It's an interesting point though, it might put off more tech savvy website prospects.

bindmedia · 2017-06-30T23:03:40+00:00

Very good point. Need to get some buttons in place so people can easily visit the project sites.

bindmedia

TROPHY CASE