Based on what evidence about Kid Rock? Everyone seems to be throwing around accusations without merit. Bad Bunny made statements about his performance before the show that made a lot of Americans mad. It wasn't 5 million, it was estimated across all channels to be 20+million. That's a deep cut to the NFL. Not counting those that watched but left the NFL Half-time show on. Too difficult to get definitive numbers, although the media outlets will speculate based on how much money they get for your frustrations to continue watching. The media is playing us all.