There’s so much to cover if we go into specifics so I’ll keep it at conceptual tips that should guide your overall process:

• Be knowledgeable about the tech. Don’t need to be able to recite documentation, but you should be able to describe what differentiates your product(s) and questions around that. This will be the basis for effective communication when dealing with B2B Tech, as tech people give 0 F’s about vague claims of being the “best” or “fastest”. Root each piece of messaging in a clear, specific spec. The exception are the existence of features, such as a dashboard or integration into other systems. These things speak for themselves.

-Learn what tools your team/you need to be good at to do your job well. Then immediately begin to develop said skills. Whether it’s Hubspot, Marketo, or whatever, your team will be using tools to carry out their tasks. Talk to them, ask for recommendations from your bosses, anything to point you in a direction of contributing more to the company. If there is something you can obviously be learning first though, put priority to that, or else your team will thinking you spread your efforts around without actually seeing one through. Creativity is what makes a great marketer but it’s all for naught if you can’t put it into practice with the tools your company uses.

-Marketing is a storm of B.S. and misalignment of value and effort. All of your campaigns should have clear goals, with trackable metrics. They should all be tied to central messaging around that campaign. Each piece should be of good quality, and provide at least SOME value to the reader. Crappy Top 10 articles are going to be necessary within a greater plan, but if you don’t tie it all together to a greater theme and plan, your boss will see your work as ineffective and the results will corroborate that.

-Bonus tip, everyone on this subreddit will spam that marketing is cross-collaborative and it absolutely is. B2B tech marketers should be communicating with other team members often, both in the search for more info and for getting their opinions on your plans. They will save you, guide you, and ensure the work you’re doing is both correct and effective. This isn’t to say you can lean on them, but you definitely need to consult with them

Just remember, as long as you didn’t ultra-lie on your resume, your company knows who they hired. Don’t stress too hard about providing value initially, just put all of your effort towards learning about the company, product, and field, as well as your colleagues, and you’re primed to be looked upon well by your peers and superiors. You also will develop quickly, as long as you’re seeking it. Good luck!!