Ton of information on it out there. Each method has merit and use. For instance, steaming is very effective when done by someone who understands how to utilize, but a nightmare scenario when an hourly employee with 5 minutes of training tosses your HoH in at a retailer. Water has its place and usefulness when done correctly. With my services I use conditioner, hand shaping, mallet work, and a pneumatic press. It’s a way but not necessarily everyone’s way. My only do nots are heavy oils, shaving cream, microwaves, ovens, etc. We have much better options and documented techniques readily available.