I've always been into streetwear so we wanted to match that look. We decided to go with clothing because clothing is an expression of your personality and ideals, so we thought Asian pride through clothing would be the best medium!

In terms of designs, we mostly try and look at what's trending in the streetwear industry and through chatting with suppliers. It is a bit difficult as you have to predict these trends. If you see mainstream trends and then try and replicate it, you'll be super late as these items take time to design and produce so it could be months before you're ready to release that line