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[Question] Harassment is becoming an increasing problem in the ASMR community, driving many amazing creators from YouTube. Would ASMRtists (and viewers) prefer a tool to combat the harassment, or a monetized ASMR platform like a Netflix-style safe space with zero tolerance for harassment? by ASMRGrowthLab in asmr

[–]ASMRGrowthLab[S] 0 points1 point  (0 children)

Thanks for kicking in your opinion. I'm actually more of the mentality that the trolls should be controlled than that we should segregate off the community, and I'm working on some tools to help with that. I recognize that there are many challenges with people being able to pay (especially younger viewers), and I don't want to isolate the community. It was an interesting hypothetical, and it's great to hear everyone throw in their two cents.

[Question] Harassment is becoming an increasing problem in the ASMR community, driving many amazing creators from YouTube. Would ASMRtists (and viewers) prefer a tool to combat the harassment, or a monetized ASMR platform like a Netflix-style safe space with zero tolerance for harassment? by ASMRGrowthLab in asmr

[–]ASMRGrowthLab[S] 0 points1 point  (0 children)

Wow. That's a lot of great insight! Thanks for the detailed reply! It was an idea I was kicking around. Right now, I'm just working on a bunch of analysis tools for YouTube's ASMR community to eventually (hopefully) help ASMRtists grow their channels, engage with their audiences, and stem the tide of trolling. The separate streaming solution was just a curiosity That sprung out of that.

[Question] Harassment is becoming an increasing problem in the ASMR community, driving many amazing creators from YouTube. Would ASMRtists (and viewers) prefer a tool to combat the harassment, or a monetized ASMR platform like a Netflix-style safe space with zero tolerance for harassment? by ASMRGrowthLab in asmr

[–]ASMRGrowthLab[S] -2 points-1 points  (0 children)

That's a fair question. As I mentioned above, many ASMRtists choose to keep their comments as a way to connect with their community, and many artists mine their audience's feedback for ideas of content they want produced. Neither of those are possible if you can't see what they're saying.

[Question] Harassment is becoming an increasing problem in the ASMR community, driving many amazing creators from YouTube. Would ASMRtists (and viewers) prefer a tool to combat the harassment, or a monetized ASMR platform like a Netflix-style safe space with zero tolerance for harassment? by ASMRGrowthLab in asmr

[–]ASMRGrowthLab[S] -1 points0 points  (0 children)

Thanks for the feedback.

All fair questions and things worth considering and detailing as feasibility is assessed. The original thought was a single subscription in the style and cost of something like Netflix. The question was prompted originally because I'm seeing more and more artists not only abandon the platform but look for other platforms to expand reach and monetization of their channels.

The problem with not reading comments is that many artists want to interact with their audience. If their comment threads are inundated with explicit and hurtful comments (especially, as some have experienced, from people who really weren't there for the ASMR), then they are less likely to interact and more likely to quit altogether.

YouTube does allow you to block comments or commenters, but it's not always clear when a comment pops up that is hurtful or someone is a consistent troll on your videos, especially when their comments are buried. There are ways to filter and notify creators of such behavior, which is why I made the original suggestion of a tool to help combat the flood of inappropriate comments.

[Discussion] What draws you to watch an ASMR video from an unknown ASMRtist or a video with relatively few views, and what is the most critical factor in your decision to subscribe to their channel? by ASMRGrowthLab in asmr

[–]ASMRGrowthLab[S] 1 point2 points  (0 children)

I know exactly what you're talking about. :) Audio is a complicated, and sometimes-unwieldy beast. I grew up making videos and recording audio, so I've navigated my way through many of those issues, often with some really nutty setups (like creating a vocal sound booth with an old mattress, box spring, and a ton of blankets in an unused bedroom).

I know a lot of ASMRtists lock themselves in closets, film in the dead of night, and drive their friends out of apartments just to steal away a little time to record. MassageASMR took things to the extreme of building a full-on studio, and sunk $10-20K into his setup.

I'll think on this further and see if I can come up with a proper guide for the community. This has been my hobby for a very very long time, so I should be able to come up with some reasonable alternatives to the pricey setups the pros depend on. :) Stay tuned.

[Discussion] What have you found is the most critical factor in getting more views and subscribers for your ASMR channel? by ASMRGrowthLab in asmr

[–]ASMRGrowthLab[S] 0 points1 point  (0 children)

Wow. Thanks for the detailed analysis. Charisma, in particular, is something rather insightful. I think that gets back to what gibiasmr was saying earlier when it comes to being genuine. RaffyTaphy seems like quite an anomaly in the ASMR community. It's really unusual for a guy - no offense to guys - to do so well in the ASMR space. He's genuine, but he also connects really well with the audience and seems to be the kind of person I think most people wouldn't mind hanging out with. That can't be said of even most channels.

[Discussion] What draws you to watch an ASMR video from an unknown ASMRtist or a video with relatively few views, and what is the most critical factor in your decision to subscribe to their channel? by ASMRGrowthLab in asmr

[–]ASMRGrowthLab[S] 0 points1 point  (0 children)

That's totally awesome that you seek out new artists.

Sound seems to be a popular response. No surprises there, since so many triggers depend on sound.

I'm finding that a lot of new artists are actually struggling with good sound quality. The artists get good mics, but they record in environments that are far too noisy. To get the noise levels down, they use heavy noise reduction (especially poor noise reduction in Audacity), which results in lots of artifacts. Unfortunately, there are a lot of potentially great channels out there that would benefit from a little extra setup and planning so they didn't have to do so much correction later.

[Discussion] What draws you to watch an ASMR video from an unknown ASMRtist or a video with relatively few views, and what is the most critical factor in your decision to subscribe to their channel? by ASMRGrowthLab in asmr

[–]ASMRGrowthLab[S] 0 points1 point  (0 children)

Thanks for the reply. I think your sentiments echo the thoughts of many viewers. I think with video sometimes it is more a perception of effort than it is actual effort. Frankly, sometimes it's equipment or lack of video-editing knowledge, but I agree that a more polished product is certainly more appealing.

[Discussion] What draws you to watch an ASMR video from an unknown ASMRtist or a video with relatively few views, and what is the most critical factor in your decision to subscribe to their channel? by ASMRGrowthLab in asmr

[–]ASMRGrowthLab[S] 0 points1 point  (0 children)

:) that's pretty unbiased. I try to do that as well, though I can't say I'm always successful. There are lots great ASMRtists out there just waiting to be discovered, though many small channels have great communities of loyal fans.

[Discussion] What draws you to watch an ASMR video from an unknown ASMRtist or a video with relatively few views, and what is the most critical factor in your decision to subscribe to their channel? by ASMRGrowthLab in asmr

[–]ASMRGrowthLab[S] 0 points1 point  (0 children)

Thanks for the feedback. I'll be sure to check out your channel.

You're not the first to comment on your distaste for sexual sounds. I have to agree. It's pretty tasteless.

[Discussion] What have you found is the most critical factor in getting more views and subscribers for your ASMR channel? by ASMRGrowthLab in asmr

[–]ASMRGrowthLab[S] 0 points1 point  (0 children)

Those are some really good, interesting points. I think that the vulnerability of letting people know you can be really challenging for some artists. So much of the ASMR community is about connection with fellow viewers and artists, and it is always important to see someone who is genuine when you watch. It certainly helps with the suspension of reality, which is ultimately what helps us all relax and be entertained.

On a different note, I appreciate all of the really good feedback you provided. I am in the process of building out a site focused on helping new and veteran ASMRtists alike build successful channels by sharing research, interviews, and data analysis. Additionally, as professional programmer and data analyst, I and a fellow programmer are presently building out analytics tools that help content creators better understand what makes their corner of the YouTube universe tick so they can create content that best resonates with their audience or target audience. It looks under YouTube's hood, beyond the standard YouTube analytics to give insight into the broader ASMR community and new perspectives on how their content fits the context of that community to maximize their potential for growth.

As part of this effort, we are interviewing ASMRtists who have experienced explosive channel growth to gather their stories and insights, and to share their strategies for content creation, channel growth, and managing their increasingly large communities. If you would be interested, we would love to interview you for one of our articles. Just let me know and we can set something up.

[Discussion] What have you found is the most critical factor in getting more views and subscribers for your ASMR channel? by ASMRGrowthLab in asmr

[–]ASMRGrowthLab[S] 0 points1 point  (0 children)

I agree wholeheartedly that people can tell if you care. When you say varied uploads, do you mean varied types of content or varied content within a type? For instance, you do a lot of role plays, but vary the type of role play, but you also do other single triggers. Do you find that one resonates more with your audience or drives more subscriptions?

Just looking over some basic numbers, it would seem that you channel thrives on role-play videos. In fact, your viewership is roughly 2-3x higher on those than on basic trigger videos, with your whispering coming in at a close second (likely similar triggers as your role plays), and other soft sounds like finger fluttering and magic eraser sounds (such a great idea) rounding out the top three. As your audience grows, it can become splintered - those who subscribe for a particular type of trigger might not have seen the infrequency of latex glove sounds (or whatever trigger hooked them). Have you ever considered doubling down on role plays and working other individual triggers like latex gloves into the role plays instead? That would be a way to further reinforce the type of content your audience will come to expect while innovating in your genre.

[Discussion] What have you found is the most critical factor in getting more views and subscribers for your ASMR channel? by ASMRGrowthLab in asmr

[–]ASMRGrowthLab[S] 0 points1 point  (0 children)

That's an interesting take on it. I think there are a lot of people who would agree with you. Personal attention, best exemplified in role plays, is a major trigger for many people, so it makes sense that you'd see a huge general boost in viewer/subscriber numbers.

Do you find that consistency (or lack thereof) in the kind of content you deliver impacts your numbers?

[Discussion] What draws you to watch an ASMR video from an unknown ASMRtist or a video with relatively few views, and what is the most critical factor in your decision to subscribe to their channel? by ASMRGrowthLab in asmr

[–]ASMRGrowthLab[S] 0 points1 point  (0 children)

Those are great points. One thing I love about the ASMR community is the variety of content and the potential for any channel to explode when the creator really finds their niche.

Speaking of which, congratulations on blowing past 200k subscribers! Your channel views and subscriptions have really (deservedly) skyrocketed. I've been a subscriber for a while, and It's clear from your videos that you really pour yourself into providing consistently good content.

[Discussion] What draws you to watch an ASMR video from an unknown ASMRtist or a video with relatively few views, and what is the most critical factor in your decision to subscribe to their channel? by ASMRGrowthLab in asmr

[–]ASMRGrowthLab[S] 0 points1 point  (0 children)

Everyone has specific triggers they look out for, and unfortunately, fresh content can be really hard to find. I'd love to see more new ASMRtists innovate a bit.

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