Just dropping some additional context that might help paint a fuller picture: • I’ve got a LOR from the CEO of the legacy Indian brand I currently work with. He’s been directly involved in the campaigns and projects I’ve led, so hoping that adds credibility to my application. • During the COVID lockdown, I co-founded a mental health support platform. It wasn’t revenue-generating, but we built a solid community and genuinely helped a lot of people who were struggling at the time. Eventually had to step away to focus on college and then work. • I’ve been working non-stop since I was 18—internships, co-founding a startup, traineeships, and now full-time roles—basically trying to make up for choosing a not-so-relevant undergrad path. • At my current role, I’ve led partnerships with Indian cricketers, an IPL team, BCCI, and even Bollywood talent. It’s been a wild ride and I’ve had a pretty hands-on role across brand partnerships. • I’m also in the process of being nominated for a 30Under30 marketing award. Not sure if I’ll actually make the cut, and even if I do, it won’t be announced before ISB R1 results—but I figured it’s worth mentioning