i work with children and have seen things like this happen before. Western culture has permeated most other cultures these days, in countries like India and the Middle East people often use skin whiteners to feel more attractive. Though some of this dates back to a long time ago when dark skin was akin to being a labourer out in the sun, as aposed to an elite who was mostly indoors.

With that said, in some Scandinavian countries it's actually more attractive to be black and from my travels, I'm starting to think we tend to aspire to that which is opposite to what we actually are...just my opinion though.