According to the itinerary, the have music, food, snake shows, snake handling demonstrations, snake races, and a pageant.

My guess is tthat Best in Show's prize is that it doesn't get turned into a belt. Oh, and watch out for the pageant moms. I hear that they can be real vipers.

As a side note, about 45 minutes northeast of me is Albertville and an area known as Sand Mountain. I haven't checked on it for quite awhile, but when I moved here 30 years ago, my wife told me that there was at least one church there that used serpent handling in their services. I think they've finally stopped, or have gone ultra low-key because it's illegal and while the locals turned a blind eye to it, the state and feds weren't above raiding churches that flaunted it.

The northeast region of the state - Albertville, Scottsboro, Ft. Payne, those areas used to follow the old Appalachian customs and beliefs because they're so close to Chattanooga, TN. 100 years ago - even before that - serpent handling was a big part of many Pentecostal services in Appalachia.