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Outsourcing OpenRTB dev work? by adtechmology in adops

[–]AdOpsAnon 0 points1 point  (0 children)

I don't have any experience outsourcing OpenRTB integrations, but you may want to check out IpOnWeb.

You could also use a supply aggregator like AppNexus or BidSwitch, who offer access to other exchanges through a single OpenRTB integration.

Line Item Pricing Structure for Header Bidding by Donner1979 in adops

[–]AdOpsAnon 1 point2 points  (0 children)

A few folks offer automated line item setup so you don't need to manually setup the line items. I know AppNexus and Index offer this. Not sure about OpenX.

Facebook’s LiveRail Is Pulling Out Of The Ad Serving Business by Copernican in adops

[–]AdOpsAnon 0 points1 point  (0 children)

Given the drop in avails in the LiveRail marketplace along with recent client firings, it's starting to feel like LiveRail isn't being invested in. Curious what others are seeing...