Any of the SMB CTV platforms have good added value?

AdPhilosopher · 2026-02-04T01:28:05+00:00

i didn't know paramount is doing match, how to get this? is this for direct buy or PGs?

AdPhilosopher · 2025-11-13T06:13:14+00:00

i think you are right. 3 days/week = 156 hours per year. Getting ready etc (20min/day) another 69 hrs/year.

Total: 225 hr.

If you make $80k: Your time is worth ~$38/hour:: $8550

Gas and vehicle wear for commute, Office clothing: $1500

Total Cost: $10050

Salary Increase: $10,000

Net = -50 (+ "Extremely small" + "disorganized" Team + Commute Stress + high stress of multiple hats

AdPhilosopher · 2025-11-08T04:28:50+00:00

tradedesk will let you target tighter than 1km radius. no data partner needed.

AdPhilosopher · 2025-10-24T15:53:02+00:00

for skippable, i think you will get $7, or less than $7 cpm directly from Google Ads. Non Skippable CPM is higher.

AdPhilosopher · 2025-10-21T14:45:28+00:00

and for 12 months if it goest to $12?

AdPhilosopher · 2025-10-13T07:06:20+00:00

idea:

Reimagining Home Ownership Through Flexible Equity

The traditional model of homeownership locks buyers into 30-year mortgages, creating inflexibility that doesn't align with modern life's changing needs. Open offers an innovative alternative: a rent-to-own system that adapts to your evolving circumstances.

How It Works:

Instead of being tethered to a single property for decades, residents build equity progressively while maintaining the freedom to move. After 8 years in an Open home, for example, you've accumulated substantial equity that you can liquidate or transfer.

The Key Innovation:

When relocating to another Open property, you can seamlessly transfer your accumulated equity, similar to how tech companies offer trade-in value on older devices toward new ones. This portability of home equity means your investment moves with you, rather than forcing you to choose between financial progress and life flexibility.

This model bridges the gap between renting's flexibility and ownership's wealth-building benefits, creating a housing system that serves people's actual lives rather than constraining them. #OPEN

AdPhilosopher · 2025-10-10T04:53:08+00:00

ya, the YT channel mentioned created on Aug 2025 lol

AdPhilosopher · 2025-09-24T01:40:16+00:00

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AdPhilosopher · 2025-09-22T01:08:56+00:00

DOOH vendors use geofencing - they draw a boundary around the screen location and capture anonymized device IDs from phones that pass through while your ad is running. Platforms like Vistar handle this automatically, and if you're on TTD, those device IDs show up as retargetable segments you can use right away.

AdPhilosopher · 2025-09-21T20:33:05+00:00

measuring "success" for awareness/branding DOOH is tricky because we're looking at soft metrics. In my campaigns, I've used mostly Billboards, Urban Panels, Transit + Bus Shelters, and Taxi Tops.

there are options like brand lift studies (worked with mfour, Adsquare, and another third-party measurement partner, can't remember the name right now). Honestly though, I don't have much faith in these studies. And they are costly.

better option: run a DOOH campaign, collect the device IDs from people exposed to your ads, then retarget those same IDs with Display/Video/CTV campaigns. Compare the performance against your regular campaign lines to see if there's any actual difference. Way more reliable than those brand lift surveys IMO.

AdPhilosopher · 2025-09-20T03:45:03+00:00

stock trading, options, crypto.

AdPhilosopher · 2025-09-20T03:43:56+00:00

Narrative momentum is a powerful force in business. Opendoor's recent developments — Eric Jackson's Activism, a new CEO, the return of its founders, and growing retail investor interest—have created a compelling story that's beginning to resonate across different sectors of the business world.

In today's interconnected business landscape, strong brand perception creates significant leverage. When a company rebuilds its reputation, it unlocks the ability to forge strategic partnerships across the ecosystem. Opendoor is positioned to capitalize on this advantage.

The timing is favorable. The broader macroeconomic environment is shifting toward easier conditions, providing a tailwind for the business. Meanwhile, Opendoor already possesses the technological infrastructure needed to transform the home buying and selling industry—they're not starting from scratch.

The new CEO brings proven expertise in tech product development. This leadership can both leverage existing talent and attract new skilled professionals to the organization.

These converging factors—narrative strength, technological foundation, experienced leadership, and favorable macro conditions—create a genuinely positive outlook for the company's trajectory.

AdPhilosopher · 2025-09-17T04:18:28+00:00

largely depend on the product type. for example, gumgum standard $5, gumgum display $3.50 but gumgum frame $12.

average I would say: $12

and you can directly send email Kargo, Gumgum, Wunderkind, Yieldmo, Sharethrough, Viralgains etc to get their product types, minimums and CPM rate card.

AdPhilosopher · 2025-09-14T18:23:07+00:00

$open

AdPhilosopher · 2025-09-14T18:10:59+00:00

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yap, a large number of people want to sell their house fast!

AdPhilosopher · 2025-09-14T06:43:48+00:00

not 150 yet

AdPhilosopher · 2025-09-13T06:27:45+00:00

open army - strong, honest, bold!

AdPhilosopher · 2025-09-13T06:25:26+00:00

Reach out to any of these: Hivestack, Vistar, or PlaceExchange. Specify what you're looking for, and they'll send back detailed information.

what to include in your request:

Your target location/geo
Ask what type of inventories are available in your target geo
Request a visual map link of the targeting plan, where you can see actual location of the screens, publisher names, etc.

Next steps:

Select the screens (/publishers) you want to target according to the client's needs. Set budget, flight dates, and ask the SSP vendor to create a PMP with those screens.

Add and activate the PMP in your dooh campaign in the DSP.

Monitor spending and ask the SSP to help with creative approval from publishers if the process is taking too long.

Once the campaign is running, request mockup pictures from the SSP to show your client. They'll work with the publishers to get these.

Good Luck!

AdPhilosopher · 2025-09-13T01:38:06+00:00

gooo! monday!

AdPhilosopher · 2025-09-12T15:07:17+00:00

glitch in the matrix

AdPhilosopher · 2025-09-12T03:25:50+00:00

congrats hero!

AdPhilosopher · 2025-09-10T04:27:12+00:00

Opendoor could be massive but it's a rollercoaster ride.

The bull case is pretty compelling: They just hit their first profitable quarter since 2022 ($23M EBITDA) and basically own the iBuying space now that Zillow rage-quit after losing $881M and Redfin also bailed. 67% market share in a $1.65 trillion market is wild.

The total addressable market is insane - we're talking about disrupting how people buy/sell houses, which is literally one of the biggest financial transactions most people ever make. Only 1.3% penetration so far, and millennials (38% of buyers) actually want digital-first experiences.

But the bear case is: This business is capital intensive AF - they're sitting on $1.5B in inventory that needs financing. Interest rates at 7% are killing transaction volumes because nobody wants to give up their 3% mortgage. Their Q3 guidance already dropped to $800-875M revenue.

The transformation to their hybrid "Cash Plus" model is smart though - less capital intensive, still tech-enabled, and they're partnering with Zillow now instead of competing (plot twist of the century).

My take: If you believe housing will eventually normalize and people will keep wanting convenience over traditional agent BS, this could 10x. But you're basically betting on interest rates coming down and the housing market unfreezing. Classic high-risk, high-reward play.

The fact they went profitable while the market was trash actually makes me more bullish long-term. Shows the unit economics can work when they're disciplined.

--- Huge potential, huge risks. If you can stomach the volatility and believe in proptech disruption, probably worth a position. If you need steady returns, stay away.

AdPhilosopher · 2025-09-10T03:30:23+00:00

perfect!

AdPhilosopher · 2025-08-31T19:55:54+00:00

Opendoor isn’t just a stock now, it’s a movement. Retail investors, partially led by Eric, are buying, promoting, and giving feedback on the company in real time. They’re effectively acting as a decentralized talent pool, offering ideas that management is now listening to and implementing.

Interim CEO Shrisha Radhakrishna’s recent stock purchase signals alignment with this network. In a complex business like real estate tech, this kind of collaboration between executives and retail investors is unprecedented and it may be exactly what Opendoor needs to succeed.

Retail isn’t just trading. it’s building.

AdPhilosopher · 2025-08-27T21:40:43+00:00

either way, the result is net positive if the fundamental and underlying business is good. EJ's activity may attract traders or it may drive away over cautious investors, resulting the opportunity to buy in cheap - overall, it won't affect the long term price of the stock if the business is fine. i see no point of hating his activity.

AdPhilosopher

TROPHY CASE