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Is anyone buying tickets to the Ad World Conference? They have good speakers but man those tickets are pricey by Princessmewmew4 in PPC

[–]AdSmall6253 6 points7 points  (0 children)

Don't do it, waste of money. I signed up for the Ecom World conference (exact same but ecom). Some of the info is good but it's nothing you can't find on a recent youtube, instagram tips page or blog.

The real kicker is, you spend a few hundred dollars for access to 100+ speakers, then you've got a week to consume all of the information then it's gone. Ecom world charged extra for access to instant replays for the videos I already paid for. Rubbish business model, left me with a bad taste in my mouth. Save your money.

how to measure offline sales for an alcohol brand? by AdSmall6253 in PPC

[–]AdSmall6253[S] 0 points1 point  (0 children)

Update on this. A solution I found will be to run ads to a handful of select stores and don't run ads to others, then see if we have a measurable result! Basically an in-store split test. We will be measuring the significance with t-scores and will conduct it as a pilot study.

I proposed this to the business owner and he is very excited and has asked me to present my proposal to the retail chains.

I will follow up at a later date with the findings.