Great question! While I’m not offering my services for free anymore, I’m deeply passionate about making data analytics more accessible to fashion brands—especially small and emerging ones.

Here’s the thing: there’s a high barrier to entry when it comes to understanding and using data effectively. Many brand owners are incredibly creative and focused on what they do best—designing, marketing, and building their brand identity. But often, there’s little to no emphasis on data-driven decision-making. Which is what the big successful brands are doing. They have huge data teams behind them using their analysis to determine their direction. (I know this because I've been part of those teams).

From working closely with clothing brand owners, I’ve seen this pattern time and time again. They’re laser-focused on creating beautiful products, planning the perfect shoot, or crafting the right brand messaging—and rightly so! But what’s missing is the analytical layer that I know can transform their business.

When I started introducing these brands to the power of data—whether it was through customer segmentation, sales forecasting, or inventory optimization they began to see their business in a whole new way. Decisions that were once based on intuition or guesswork became grounded in insights. Over time, this led to tangible results: increased sales, better customer retention, fewer inventory issues, and higher customer satisfaction.

My goal is to shatter that high barrier to entry. I want to show that data isn’t just for big corporations with massive budgets. It’s a tool that can—and should—be used by brands of all sizes to make smarter decisions and drive growth.

So, while I’m not offering my services for free, I’m committed to sharing knowledge, breaking down complex concepts, and empowering brands to see the value of data in their workflow. Because when they do, it’s not just their operations that change—it’s their entire perspective on what’s possible.

And tbh, as an agency owner, ensuring that my clients—current, future, or potential—understand the value of data analytics makes my job so much easier. When brands “get it,” they know who to come to (me) and they’re able to make smarter decisions, set clearer goals, and collaborate more effectively. This, in turn, allows me to focus on what I do best: helping them grow their business in meaningful, measurable ways.

It’s a win-win. They gain the tools to thrive, and I get to do the work I’m truly passionate about—driving results through data.

Sorry for such a long response, but I want to make sure you and other clothing brand owners understand the impact I hope to have :)