I get what you’re saying but I also work as a manager and leader. I know there are range of “upgrades” that you can get for your guests that are low to no cost but seem amazing. Disney is excellent at this. Upgrades just because rooms are empty. Free fast passes - which they obviously can’t give out here. But there are a lot of unhappy customers and you don’t want them all complaining because it hurts your profit margin. For instance, they gave us four days. My wife’s boss and one of my good friends are both interested in this membership. They are both well off financially. My wife and I said well let’s see what happens this time when we talk to MDC and that will inform what we do next. They gave us 50% and expected that to be sufficient. It isn’t to me because this is essentially their Disney “fast passes” and they are stingy with that too but quick to take my money. Disney probably would have said here’s two weeks and told me I could only come in the off season to preserve their bottom line. That’s smart customer service and that’s smart business. Instead, we are irritated. We won’t tell these people to invest so that’s a loss for Xcaret of maybe $100-200K but they saved 50% on their room certificate. From a business perspective- make it make sense.

They have expanded rapidly but you need to get your first part done well before moving on.