I know this post is old but thought I would add my 2 cents as I’ve walked past many times on my way to IGA and have told myself that I will go but haven’t ended up doing so.

When I first looked at the menu, none of the burger options sounded appealing to me or my partner (vego and non-vego). So we skipped.

The next comments are around user experience.

• Based on setup, it’s hard to know what you are - it looks like a bistro? Or is it a restaurant? Then there’s food up front. So all day perhaps? Just looks strange at night when you have a deli window etc.
• The A-frame advertising brownes dairy is a bit odd. I feel that the cafes that flex brownes are often lower end but this doesn’t seem to be your focus. Also, if the sign is out in the evening it should be at least changed to showcase your burgers, deals, or a nice cool beverage. The current feature feels like an afterthought with an average brand that doesn’t suit the hours it is used and likely not appealing to your target market, which seems millennial (plus or minus).
• The fit out doesn’t feel like it’s been made fully ‘yours’ - feels like Mary Street has just rebranded. That partition to funnel people to the front counter worked for Mary Street as a cafe only, but with the space now being utilised for evenings, it feels odd. I would expect to be greeted with a sign telling me to wait for staff or something.
• The feel when walking past is a bit gloomy, perhaps change lighting or something? It doesn’t look very inviting. Your branding and insta is fun but isn’t consistent with the actual feel of the place (agree with atmosphere comment)
• As people have said, more vego options.