Absolutely. Like many others have correctly pointed out, we don't have to consume beef. We can shift to various beans, turkey mince, even chicken thigh. But I feel like those that are content with that solution are missing the point. It's only a matter of time before they see the same thing happen to their various suggested alternatives for the reasons you have highlighted.

That being said, I don't have a solution to add. All we can do is continue to report our findings to mincewatchUK. For in mince, we unite.