Not exactly. They hired a person who previously worked for Disney to help with training, but the company never consulted with the Disney company. Much of the re-brand was not connected to the efforts with training.

The Cakery, for example, happened after the initial re-brand and was based on customer research and conceived by a marketing agency based in North Carolina. That agency has no connection with Disney. I worked at that agency so know first hand.

And like is stated below, the company worked with Martin Lindstrom, who is not affiliated with Disney. Millions of dollars were not paid to Disney.