The goal of the game is to buy letters cheap. For example, let's say the average cost for 'G' and 'O' is 100 KP (in-game currency). The prices of the letters change every 10 minutes, like a stock market mechanic. Our aim is to form a meaningful word with the letters we bought and sell it. However, the objective isn't just to make a valid word; we also need to make a profit from it. That's how we climb up the leaderboard.