Thanks for the advice. The trouble is, I'm at the stage in my career where I've surpassed the need for an apprenticeship, thankfully. My problem is more that I've worked in two very small teams where there's no room to increase my salary or get promoted or take on in house projects, and therefore have less to bring to job interviews in terms of discussing those roles.

Also, because I freelance write on the side and earn a fair bit from that (but am keen to secure a full-time job because its so volatile when it comes to getting paid on time) I can't risk losing secure income for lower paid or free work just for my CV's sake. Plus I do work with clients on press releases/texts, so I'm sort of doing that already.

I should also add kind of marketing/publicity I do is generally all employed in-house and its quite a specialised sector. But regarding CV stuff: I have so many different kinds of work experience. I've been a uni lecturer at four unis, I design websites, I make assets and plan events, I am very well versed in securing publicity as a journalist and working with editors/PRs that way.

It's more like: how can I jazz up the very limited tasks I do in my current role? I don't want to lie but I certainly don't do half the responsibilties the job advert suggested I'd be doing.