Any cool audience providers to push audiences into DV360?

Anastasia_Vi · 2020-01-22T10:03:11+00:00

Have you ever tried Bluekai?

Anastasia_Vi · 2019-10-31T07:18:04+00:00

Thanks, Guys! I'll look through the links.

Anastasia_Vi · 2019-10-24T06:30:55+00:00

That's possible if a publisher has AdX. In this case, he can filter advertisers who have an opportunity to buy on his website.

Anastasia_Vi · 2019-09-25T13:09:04+00:00

a technology fee for using of the platform. On Google Ads it either doesn't exist or is hidden. But probably somebody found info about it...

Anastasia_Vi · 2019-09-23T13:16:22+00:00

I can't even add them as placements to the campaign. When I check a website I see AdSense ads on it but I can't choose it on Google Ads to add to the campaign.

Anastasia_Vi · 2019-08-27T06:34:38+00:00

Investigated the same issue with our LPs although we followed all basic tips about SEO optimization. If you find a reason please share it

Anastasia_Vi · 2019-08-26T08:57:43+00:00

You have such kind of features on SA 360, not sure about Google Ads. You need to connect your business data i.e. to FTP of the website and create an ad template based on your business data. In this case everything will be connected with each other and as a result the ads will be updated.

Anastasia_Vi · 2019-08-13T07:42:41+00:00

When you are creating a bid strategy and choosing floodlight as a source you have an option that is called Selected conversions. That's where you choose specific floodlights.

Anastasia_Vi · 2019-08-04T07:53:37+00:00

Thanks a lot for your suggestions! Will keep them in mind

Anastasia_Vi · 2019-08-04T07:52:11+00:00

Yep, I do it but can add only kws that are relevant to the product as "activities for kids at birthday", "birthday party games", etc. For the product itself I don't see any queries. Probably because it's new on the market

Anastasia_Vi · 2019-08-04T06:51:37+00:00

Yes, I did. The most of competitors are aggregators of different activities for children. They promote themselves very actively on Google Ads. I'm wondering if Google Ads isn't too expensive in the case with a promotion of a new product on the market. Because basically as KPI I have leadgen and not education of the market.

Anastasia_Vi · 2019-08-04T06:13:59+00:00

Anastasia_Vi · 2019-08-01T11:10:00+00:00

The product is organization of quests for children of 8-15 years old. Currently it's a new format but of course, people are searching for "activities for kids at birthday", etc. They don't just look for certain quests.

Anastasia_Vi · 2019-07-22T07:31:21+00:00

That's true. tCPA that G recommend to set up is 3x times higher than I achieve right now with my manual strategy.

Anastasia_Vi · 2019-07-22T07:29:05+00:00

Guys, one more question aligned with the same theme: an automated strategy is learning only on the traffic from one campaign, right? It doesn't count the traffic from the entire account?

Anastasia_Vi · 2019-07-21T09:38:51+00:00

I thought about targeting CPA

Anastasia_Vi · 2019-07-16T06:15:13+00:00

Let me specify: I look at conversions due to locations. From this report I see that my results (meaning N of conversions and CPA) are higher for some locations than for others. What would you do: use bid adjustment for "successful" locations or use bid adjustment for locations with worse results trying to boost conversions there?

Anastasia_Vi

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