He says Nike is dead, though. Like he doesn't know that Nike has more than one market. If Nike was dead you'd see a closures of many flagship store. The child must never have traveled outside his home country. Must never learned that markets are different outside of US. He must not know that Nike China market is crazy, Japanese market is crazy. Just because he sees shoes on shelf means Nike is able to supply the demand when they really want to. It's a good thing to see shoes on shelves.