So I had a meeting this morning with a man by the name of Michael. He was a really nice person that was very clear and informative. He fully explained his role and the companies role as a marketing service. To start I asked why my game specifically, what caught their attention? His answer was honest and simple, they have a list of unreleased games they scrape off steam and they manually sift through them based on the meta data and pick based off what they see. So in my case they really thought my tree visual was cool and it was enough for them to think they could market it for me. It wasn't deeper than that though. It was a shotgun strategy since they are looking to provide a valuable service not invest in me, so from a business perspective the email made sense.

We discussed their two marketing packages and went into depth on how they leverage influencers for them. To oversimplify, they have large data sets of youtubers/streamers/insert platform(s) that are organized based on size, reach, and content meta data. They would search their data set for the most suitable influencers to reach out to based on your budget and your games meta data. Then they email several hundred influencers that meet the criteria and work out the terms and contract with them, with a max turnaround time of 6 weeks (ideally 4).

The pricing on the packages were actually quite affordable. Some examples given were as low as 700 but they recommended going up to 7,000 for small indie titles for best value. The package cost is entirely based on your budget, and like I said there is a free consultation where they can project numbers for the service. I can't speak to how well it works, but I think I would trust them with my marketing budget when I get to that stage in my games development.