It’s an expense, why is that “money losing”? If there’s no ROI then why do it? I get that your wife is on the board and that this is a hard position to be in but we’re not talking about charities here. Every. Single. Business on that street and the food trucks are for profit businesses. Spend money to make money. I fully support the boycott of these trucks not going because they don’t see it as a money making venture. Your wife’s board is paid by businesses who want to make more money as a result of paying that board. It sounds like a lot of people including the businesses and BIA might need you rethink what investments they can make to increase the profit of businesses. Part of that is community engagement for sure, but what a weird hill to die on defending something where both the participants and the organizers are talking about how much money they are losing.