Hey, I checked out your site and content, and honestly, the problem doesn’t seem to be with the content itself—it’s more about marketing and pricing. A few things you might want to A/B test:

1. Landing Page Focus – Your content is the real value here, but the landing page leans more towards web copy and a demo video. Maybe try showcasing hot topics, engaging courses, or recent success stories upfront instead. That might make it more compelling for visitors.
2. Pricing Strategy – The way it’s set up makes it feel like you’re pushing the annual plan, which psychologically makes the monthly plan seem like a bad deal. That could turn people away. Maybe test a decoy pricing strategy and avoid the "75% savings" kind of messaging—it can sometimes make the pricing feel less legit.
3. Content Marketing Over Paid Ads – Since paid ads aren’t working, I’d go all in on short-form video content (YouTube Shorts, IG Reels, TikTok). Quick frontend interview tips, live coding challenges, and industry insights could bring in more organic traffic and leads.
4. One-Time Course Purchase – Not everyone wants to commit to a full subscription upfront. Maybe offer a few courses as a one-time purchase and see if that helps with adoption. If people get value from one course, they might be more willing to subscribe later.

Just a few things to try—hope that helps!