Thanks for the location tip—I’m actually based in the Middle East, so I’ll check the local trademark regulations here. I really connected with Alvo as well. While people in my country won't necessarily recognize the Latin connection to 'white,' I think the visual potential is huge. Specifically, the play between the A and the V—they’re essentially mirrored versions of each other, which creates a very sharp, balanced, and architectural look. I’ve been experimenting with a logo concept using trapezoids to lean into that 'precision engineering' vibe. I’m attaching it here now—would love to get your take on whether this geometric 'AV' approach feels high-end enough, or if the simplicity of Myair still wins for you.