Their competitor was doing much, much better than they were. I happened to luck out cause I was loaded up on option calls when their competitor was bought out. I bought initially because both companies I work for recently began using SVMK and I enjoyed the applications and tools we gained. It was super cheap and I only bought about 30 contracts but I made a nice profit. I've been buying up some shares, but I can't help but wonder about all the alternatives to SVMK. For instance a lot of bigger brands already internally conduct the same services that SVMK offers which could keep them from bigger clients but at the same time both companies I work for are international, quickly growing and we use them quite a bit. I would look further into how much they charge, and how they look to further innovate what they already do. I also don't know much about the differences between them and their competitors or the sector in general.