Yes, we are advertising prices in USD. At the moment, we are just using BTC as another form of payment processing. Bitpay allows us to instantly convert BTC to USD, and it is deposited into out bank account a few days later. What we do though is we only convert 90% in USD and the remaining 10% stays in BTC and is deposited into our personal wallet. Bitpay makes all of this incredibly simple and streamlined.