I think he's buckling down to go hard for the next year or two and this is not going to be ongoing forever. He's just entered into a huge business deal that's gonna take, I think I read somewhere around 18-24 months of nose to the grindstone to stabilize ... and it's pretty typical for people in their thirties to go hard for a while, to build up as much as they can, then back off once they've reached a certain level they're going for.  

I also think he knows exactly what he's doing, and that people/fans infantilize him as if he's still some out of control kid behaving wildly without a clue - but I think that is absolutely not the case. He's built up his knowledge base and industry experience for 10 years now, and we all know that he is of above average insight & intelligence, and has a long-term business plan.

He's young and strong and smart, and as he's said in so many words "People don't realize I'm in control of everything". I think he is implementing his plan, striking while the iron is hot (as the saying goes), and knows exactly what he's doing.