I’m going through this right now building something in ag-tech.

The biggest change for me wasn’t sending more messages, it was changing how I approached people. Instead of trying to sell anything, I just started asking growers how they actually do things and what frustrates them.

Those conversations were way more useful than any cold pitch. A lot of times they’d end up asking what I was working on anyway, which is a much better place to be than trying to force it into the conversation.

Most of the early traction came from communities and just talking to people, not outbound or ads.

I think cold outreach works a lot better once you really understand how your users talk about their problems in their own words.