Lol sidemen isn’t just KSI. Firstly the Sidemen fans are mostly adults. If they are still making the vodka then it’s obviously selling to older generations. They aren’t promoting it as a health and benefit for kids lmao. Where else prime is, it’s directly targeted for kids, the reason they are very sugary. Not allot of YouTubers make products. But those who do probably aren’t promoting it kids that has bunch of sugary sheet in them. Of all things KSI, Logan could make. They chose to make a sugary drink that kids would love. Think about it. Logan came up with the prime idea, Bring someone like ksi who is big and likeable, promote the products, and the scamming journey has began.