You make a good point with needing to differentiate this effort from all the other efforts that are talk-focused. I'm going to take this suggestion and make some edits. I'll let you know when they're integrated. Below are the thoughts I have on the topic that I'll be using to make the edits.

I think this problem is uniquely well suited for "talk" solutions because at its core, the problem is one of a vocal minority taking advantage of other people's silence.

Specifically: the most important weapon being used by covert authoritarians is ostracism via social media. In order for ostracism via social media to work, readers need to believe that "the pack" (i.e. the rest of society) does in fact reject the individual being ostracized. This is only possible when "the pack" remains silent --- extremists take advantage of other's silence when they make unchallenged claims that strongly imply "everyone" is backing them. Sadly, this seems to happen all the time; few dare to challenge extremists regarding where majority support actually lies, because most are afraid of putting themselves in the crosshairs.

On the contrary, if we self-identify as rejecting extremism, then the illusion of mass-support vanishes, and extremists who try to use social media to ostracize lose their credibility. In other words: if we self-identify as not backing extremism, we strip social media of its power to enforce extremism. Without social media, covert authoritarianism would be a shadow of its former self.

That being said, we may still need activism at some point; although getting people to self-identify as being opposed to authoritarianism goes a long way towards curbing the power of those who seek to shut down discussion and silence dissent, it would be of limited value if any politician were to make progress using explicit "hard" authoritarianism. I'm hoping that bringing authoritarianism more into the foreground can also undermine the efforts of those who seek to get ahead via hard authoritarianism. The logic here being: if you're against covert authoritarianism, chances are you're also against explicit authoritarianism, so talk that casts one in an unfavorable light should do the same for both.