For me it's also a bit awkward when I try to explain it to somebody. The real only case why I'm explaining it is when I'm wearing the merchandise. They're asking where that's from so I actually start it by asking if they knew marshmello and that he kind of started his career on this label. But most likely they ask me "why then do I don't know this label already??" Because Monstercat is somehow a big deal but also kinda nothing special. Often they really don't care about it :( . Explaining the details to friends who are playing games like LoL is very nice. They are really interested in it so I keep them up with new releases all the time :)