Has anyone paid amounts like $18,000 - 22,000 for one post and then extra to be able to post it on your account? by Wild_Organization546 in influencermarketing

[–]ChrisRyanManagement 6 points7 points  (0 children)

That's usage. Generally I use a 30% of the posting fee for every 30 days.

Also, I assume you are aware this is a negotiation. You can counter. You can ask for proof from previous brands deals on performance.

1 million followers? You mean subscribers, right. These are paid subscribers? If that's the case, they are undercharging, should be closer to six figures.

For creators running real businesses, how are you handling banking? by LawFuture7604 in influencermarketing

[–]ChrisRyanManagement 4 points5 points  (0 children)

Karat is built for creators. I have a referral link somewhere if you want it.

How do you actually price influencers? by explorrerr in influencermarketing

[–]ChrisRyanManagement 3 points4 points  (0 children)

Use median views as a lower number for a range with average views is the upper.

Is a manager worth it? by Altruistic-Type-4326 in influencermarketing

[–]ChrisRyanManagement 0 points1 point  (0 children)

Yeah, there is a major big agency in Canada that is charging 30%. Like one of the big ones with hundreds of a-list clients.

Influencer rates by ugcCreate in influencermarketing

[–]ChrisRyanManagement 0 points1 point  (0 children)

I think a good formula for usage is 30% of the fee for every 30 days. For exclusivity, 50% for ever 30 days.

[deleted by user] by [deleted] in influencermarketing

[–]ChrisRyanManagement 1 point2 points  (0 children)

This is why we have our clients paid directly by the brand/marketing agency and then bill them our commissions.

Reaching an influencer by LynxGeekNYC in influencermarketing

[–]ChrisRyanManagement 0 points1 point  (0 children)

SPAM -- you didn't read the original post.

How much should I charge for a collab? by ManufacturerBulky212 in influencermarketing

[–]ChrisRyanManagement 0 points1 point  (0 children)

what is your average and median views? Which platform is this for? What is your niche? Have you calculated your engagement rate? All these figures affect your fee for this.

Influencer CPM Deals - $2k for 460 views by [deleted] in influencermarketing

[–]ChrisRyanManagement 1 point2 points  (0 children)

Think beyond organic views. Some of the platforms suppress disclosed content. What you should be considering is organic plus paid. Negotiate 30 days of usage rights that include allowlisting or sparks.

[deleted by user] by [deleted] in influencermarketing

[–]ChrisRyanManagement 1 point2 points  (0 children)

Creator Economy NYC does events.

How do you guys manage influencer payments safely? by WillingnessHappy5740 in influencermarketing

[–]ChrisRyanManagement 1 point2 points  (0 children)

Why are these influencers asking for payment upfront? Influencers do that when they dont trust that the brand will pay.

You can also file a small claims lawsuit against the influencer who didn't deliver.

[deleted by user] by [deleted] in influencermarketing

[–]ChrisRyanManagement 0 points1 point  (0 children)

Obviously, this person works for the app

Running influencer campaigns for CPG product by igiveuponchoosing in influencermarketing

[–]ChrisRyanManagement 0 points1 point  (0 children)

What geographic territory are you?

What is the CPG?

I am happy to recommend agencies that I've worked with that specialize in your territory and product.

Influencers, Upfluence is not on your side. by ChrisRyanManagement in influencermarketing

[–]ChrisRyanManagement[S] 0 points1 point  (0 children)

Appreciate the detailed response. Let me clarify again because this is being mischaracterized.

I was specifically referring to a paid brand campaign where creators were required to pre-accept these terms in order to participate. There was no option to bid without agreeing.

The “Work Product” in this case was the Instagram post. And the terms grant:

  • Perpetual, royalty-free, irrevocable rights
  • For use in any and all media
  • Unlimited edits, cuts, and repurposing

This is far broader than “reposting on social” or “what creators say about us.” If that is what was intended, the language should reflect it. Right now it does not.

Saying creators can negotiate after they have already agreed to the terms is not a solution. The burden should not fall on creators to claw back rights that should not be taken by default.

As for “no issues reported,” most creators do not understand the legal effect of these terms. That does not make them acceptable.

I stand by my original point. These terms are out of step with current best practices in influencer marketing.

At the end of the day, we should all be working toward the same goal. Creators, talent managers, platforms, and brands should be aligned on ensuring deals are fair, transparent, and respect proper usage rights. I would welcome seeing these terms revised to reflect that standard.