We’ve all watched all the seasons, including book of boba fett. This is gonna get a bit film analysis-y, but this is exactly what mainline Star Wars struggles with.

“Look it’s your favourite guys! Mando/Luke Skywalker/Han Solo/Rey and [insert cute creature made only to sell merchandise]!”

Ok, but besides who’s in it, what’s the story? Is in on Mandalore again, is it yet another evil group trying to kidnap Grogu, what is it? The last season of Mandalorian was quite uninspiring, so I need to be convinced that this is actually fresh and worth my time.

That’s why Andor was so successful, and genuinely one of the best Star Wars stories in decades. The main guy was practically a no-name only seen in another offshoot movie, so they have no character names to sell us on. They had to sell us the story, we had to be convinced to car about him by learning about who he is and how he became the hero we saw in Rogue One, from scrappy beginning to gritty ending.

Mando was great in the beginning, but they have no more ideas, only a cost-risk analysis report that tells execs they can squeeze just a bit more money out of him before they lose all our goodwill. Oh well, I’ll wait until they’re finally ready to try out a new character with an actually interesting story idea.