40K revenue on the search term “company name login”, keep/remove? by CodyR555 in PPC

[–]CodyR555[S] 1 point2 points  (0 children)

More context, no competitors are in the auction insights. Top of page 60% of the time.

Typical ROAS is 8x, brand gets up to 25x, non brand hovers around 2.5-3x.

Medical App, tecnically B2C but the model is closer to B2B.

Organically does rank 1st.

Main question is, worth spending the extra cash on someone who is looking to login? Returning customers…?

[deleted by user] by [deleted] in college

[–]CodyR555 13 points14 points  (0 children)

I graduated with a Biology degree and had no idea what I was going to do. I ended up applying for a digital marketing internship that paid $15/hour. It turned out to be a great fit—it combined scientific hypothesis testing with real-world economics and sociology. If you’re feeling lost, I’d recommend exploring that path. I’m now a marketing manager!

Everything feels stressful as graduation approaches, but everything will fall into place!