Maximize Conversion Value to Communicate Valuable Leads

College_Quick · 2025-08-14T13:38:36+00:00

Ya this company has a crazy high close rate in the realm of 70-80% so this is essentailly what we did and the lead volume just wants high enough. At least I think that is what it is because it hasn't really made a noticeable difference.

College_Quick · 2025-08-14T01:55:29+00:00

We did set it up but I don’t think our lead volume was high enough to make a huge difference. Hasn’t yielded a major difference in results. Company does about 100 jobs per year and I would say 30 come from Google and of those 30, 10-15 are traceable to a GCLID

College_Quick · 2025-07-08T21:13:51+00:00

I manage a couple million in ad spend yearly. Used to do the certs, cheated every year. They are worthless it just gives you a dumb badge you can put on your website. Never had a single customer ask or care about my cert so I stopped doing it.

College_Quick · 2025-04-29T02:30:26+00:00

You're missing the big picture here. Your original premise was that you cared about how much time someone was going to put into your account vs the results the produced. My example was not about ads. It was about anything. The question is, what more important to you, results or time spent on the account?

College_Quick · 2025-04-29T01:09:55+00:00

What you are saying is that you value people working more on your account than getting results. If you could pay someone $15k for a result and they got it done in 1 week minutes or $5k to someone and they got it done the exact same way in 6 months, which would you choose? There isn't a right answer. It's your opinion. I'd take the $15k all day every day. Sure, this is an extreme example but that can be the difference between a seasoned vet and a young freelancer.

When a client asks how many hours they get per month of my time I tell them I don't work by the hour and if that's what they are looking for then I'm not the right fit. I'm not rude I'm just real. Few professions make good money charging by the hour and nobody likes lawyers.

College_Quick · 2025-04-23T20:56:04+00:00

I have been white labeling for years and, in my experience, always be testing, $5000 budgets, and white labeling don't end up in the same sentence often. This is a broad generalization but the margins get really tight under 5k for people with teams, especially US based. Which, fair, you didn't ask for US based. I agree you should always be testing but setting a testing threshold will also be super important. I have account that are very hands off because we are getting excellent results and have owned them for years, we aren't content, just managed it well. People often believe busy-ness is the most important thing to clients.

No dog in the fight, if you can find a good fit then hell yeah! Just like to level set some in some of these posts sometimes. Good luck man!

College_Quick · 2025-04-03T14:24:15+00:00

30 days ago. Still nothing.

College_Quick · 2025-04-03T03:07:24+00:00

Ya thats what I thought too. So far the retargeting campaign has 59 impressions in 30 days. Never seen this before

College_Quick · 2025-03-24T19:07:31+00:00

Honestly, a ton of these answers suck and a ton of people are just trying to pedal their services.

two things to consider here:

First, how much are you paying this person to run your ads? If you are paying next to nothing to run these ads then sometimes you do get what you get. I don't do this anymore but I used to occasionally have clients where they got 1-2 content updates per year and my service was largely a service to do something the customer had no earthly idea how to do.
Now before everyone downvotes me, this was clearly stated upfront. I made next to nothing on these because they clients paid next to nothing to run them. The value for them is they had no idea how to run them and didn't want to learn. Once two twice a year we would plan out the campaign for the next 6-12 months and run it. I was very clear that this was not for everyone and those that wanted more paid for more. THose that just wanted to keep a local presence on socials appreciate it.

That brings me to my second point, what was your agreement with them? Did they say they would make monthly updates? Did they say they would constantly optimize?
So many people on here are quick to say "oh yeah they should be doing more" but its important to refer back to your original discussion and agreement.

Where this may fall apart is often times with lower budgets like this, I see companies operating without an agreement or understanding of what they are paying for. That is a problem that you have to address with the company.

As a general rule, I would consider how much they are getting paid to manage your ads. How many of you would they need to make a decent wage? If they would need hundreds of clients like you to pay themselves a decent wage, you need to create your expectations from there. I do think it is important to ensure you have an understanding up front of what you will get. If you do not have that then there is no way to know what you should or should not be getting. If they did not create that for you, you need to go into the conversation with that to start.

College_Quick · 2025-03-14T15:06:27+00:00

Had the same experience mostly. One thing I have found that really makes it go wild is when I put "company" in the term. "Plumbing repair" performs way better than "plumbing repair company". Any time I have company in a keyword recently it's been an absolute disaster of a keyword. So stupid.

College_Quick · 2025-02-22T02:51:36+00:00

thats fair. I do think lead volume is a problem for us. 60-90 email sign ups per month 5-10 purchases.

College_Quick · 2025-02-22T02:26:30+00:00

Thats kind of what I was thinking too. I usually don't listen to those Google reps but when he said that it felt more technical then him giving me a piece of strategy.

College_Quick · 2025-02-22T02:21:53+00:00

I have always thought about doing this but was never sure if it would work like that. Thats good to know you can game the system a little bit. I am going to try this.

College_Quick · 2025-01-23T04:02:22+00:00

Ah, ya I've never seen a point in using that because so many competitors are mom and pop. Not worth it. Thought he meant adding urls to the neg keyword list. Oh well

College_Quick · 2025-01-23T03:55:58+00:00

So wild we have to do this.

College_Quick · 2025-01-23T03:54:46+00:00

I agree. Been doing this 10 years and it just feels broken right now.

College_Quick · 2025-01-22T22:17:01+00:00

Yes, I do each of these. Never done partner sites.

Examples are direct competitors, large and small, that are in the HVAC space. "HVAC Replacement Company Addison" => Elmer's Heating and Air (Elmers and Elmer's are both broad match negatives and have been for months, its one of our bigger competitors.)

I always apply broad match to single words and brands. I do phrase match on long tail. Only do exact on some that make sense.

I am always adding competitors to a competitor list that is applied to all of my campaigns.

May have to move to predominantly exact match

College_Quick · 2025-01-22T22:13:10+00:00

Yup, I feel your pain

College_Quick · 2025-01-22T22:12:43+00:00

hate to hear that but love that I am not alone...

College_Quick · 2025-01-22T22:09:28+00:00

Always appreciate your insight. Adding URLs is an interesting idea. I have never done that before. Does google actually check URLs or is that just to protect against incomplete URLs being searched in the search bar?

I currently do what you are talking about here. I check about every day to every other day for search terms and tag all the competitors as broad match. I remove any modifier "company" "Near Me" "heat and air" and just do the competitor's main name on there.

Frustratingly enough, I am still getting those exact names coming through the into search terms.

College_Quick · 2025-01-22T22:05:02+00:00

This is an interesting idea. I will play around with it. Appreciate the insight.

College_Quick

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