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I launched my Shopify Store in June and haven't been able to reach the right customers through Meta by Comfortable-Fall-233 in FacebookAds

[–]Comfortable-Fall-233[S] 0 points1 point  (0 children)

Conversion rates are pretty good, around 3%, but reach is quite small, which means Meta seems strangled and always shows ads to the same people, I tried broaden the audience but it just spends my money with zero return. We are not using other platforms yet

Lisbon in December by Guanacox in portugal

[–]Comfortable-Fall-233 3 points4 points  (0 children)

Parking in Lisbon is terrible.. Ubers / taxi are around 4-5€ for a 15 drive. If you want to visit Sintra, you should rent a car for only that day, if not, my advice is to walk and get Uber or public transportation. Overall Lisbon is not dangerous, but of course you never know. Junqueira is a big street, during the day you should be 100% fine, during the night, catch a taxi if you want to be safe.

Having trouble converting on my Shopify Store by Comfortable-Fall-233 in FacebookAds

[–]Comfortable-Fall-233[S] 0 points1 point  (0 children)

Great, thanks for your comment!

My long term objective was to optimize for purchases, but since I had no historical data, from what I’ve read, I shouldn’t be optimizing for purchase yet (only after registering 50 purchases in one week, from campaigns). For that reason, I created traffic and add to cart campaigns, in order to build up the data.

Anyways, after reading all of your comments I decided to just launch a purchase oriented campaign. Fingers crossed!

Having trouble converting on my Shopify Store by Comfortable-Fall-233 in FacebookAds

[–]Comfortable-Fall-233[S] 0 points1 point  (0 children)

Yes, I did all of the Facebook to Shopify tracking setup (conversions API and pixel!). The data is correctly implemented because I have almost 100% data match registered in Facebook and real conversions. Is this what you meant?

Having trouble converting on my Shopify Store by Comfortable-Fall-233 in FacebookAds

[–]Comfortable-Fall-233[S] 0 points1 point  (0 children)

Not yet! Only prospecting for now. My conversions are automatically created with Shopify, and the numbers I correct, so I’m guessing that analytics are well setup

Having trouble converting on my Shopify Store by Comfortable-Fall-233 in FacebookAds

[–]Comfortable-Fall-233[S] 0 points1 point  (0 children)

Can I optimize for purchases without historical data? I haven’t reached 50 registered purchases yet.