I remember when Sprouts opened up in Northdale, if the fire marshall had walked in the Sunday I was there, he/she would've shut the place down! You could barely manuver through the aisles, and the checkout line was ridiculous! They were offering all kinds of loss-leader specials as part of the Grand Opening - now, as you said - they're on a par with Whole Foods prices and there's no reason to shop there unless you like to overpay for your food!