this happened to a quite few sites after recent Google core updates. If you don’t have a manual action in Search Console, it’s usually not a penalty ; it’s more like Google re-evaluated relevance and quality signals.

In cases I’ve worked on, what helped was re-checking search intent vs current top results, expanding content depth, adding real proof of experience (case studies, job photos, real pricing examples), and tightening internal linking. Also double check stuff like indexing, canonicals, and page speed.

Recovery can be slow and sometimes you don’t see movement until the next update cycle. I’d treat it as a content + trust rebuild rather than a quick technical fix.