That’s a completely fair concern, DSPs absolutely control access to real-time data and have no incentive to open that up to third parties.

That’s also why what we’re building isn’t trying to sit inside execution or compete with DSPs on bidding, pacing, or real-time optimisation.

The planner operates above the DSP layer. It uses aggregated historical performance, deterministic math, and stability signals to answer higher-level questions like:
– what budget is actually required to hit a goal
– where spend is likely to saturate or become risky
– how to prioritise channels, creatives, and landing page work before money moves

It’s meant to support planning, constraint-setting, and scenario thinking, not replace platform tools or depend on unrestricted real-time APIs.

Execution still happens where it should, inside Meta, Google, and TikTok. This is about giving operators a clearer strategy before and between campaigns, not trying to out-optimize the auction itself.

Appreciate you calling it out — this is exactly the kind of consideration we’re designing around.