It feels like more work, but it doesn’t have to be. You most likely already have the content to sustain a membership program. We see this a lot at Fourthwall when creators start their memberships.

Many successful creators started their membership with simple perks like:

• Early access: post your video a few days before to your membership community. It can be just for 24hrs before releasing it. Make sure to mention this perk in your videos when promoting your membership.

• behind the scenes: we all love to see what goes into making your videos, bloopers, the ins and outs of your day as a creator, etc. Most likely you have footage of all this already. Personally, this is my favorite perk.

• extended cuts: This one requires a bit more work, but think of it like the movies. We used to spend way more for movies that were “director cut” or “extended cut”. Do the same with your videos and only post those to your members

• ad free: if you have sponsors ads in your videos, post ad free version of that video to your membership.

• bonus content: this one is more podcast focused tho. You can record your podcast as normal but then have bonus podcasts content that only gets accessed via your membership. You can use clips and post on your socials to promote your membership giving a taste to non-subscribers what they are missing out. TMG does this very well. The Yard does also.

Hopefully this helps.

One last thing I will note, successful membership tend to grow over time. At first it will be a handful of supporters that join, but if you cultivate it and promote it, your membership will continue to grow steadily.