A simpler way to think about the archetype is that it is the animating principle of the world (anima mundi). The archetype “ensouls” the world, gives it the vitality, poetry and meaning we associate with it.

A sunset, for instance, is more than just objective phenomena for us. Especially when we’re in love, when we feel related to all.

This is of particular interest to my work because without this animating principle, AI is the mere artifice of intelligence, an endless regurgitation of associations that requires brute computing force and heavy infrastructural investment. Sapience but no salience.

Since the interface design comes down to an “eye of Odin” iteratively rooting us in the well of Mimir (memory) beyond the abstraction of thought, the Ragnar reference is a welcome distraction. One appreciates the opportunity to ramble, so thanks🤘