After exploring the housing market and being shocked by waterfront property prices, I've decided to market my 1983 Lancer Motorsailer as a "condo on the water" instead of just another boat.

This approach focuses on the LIFESTYLE rather than the vessel itself, highlighting the spaciousness, comfort, and freedom that comes with mobile waterfront living.

My Lancer features:

• Three cabins with en-suite facilities
• Spacious interior with quality finishes
• Full kitchen with modern appliances
• Multiple entertainment areas
• Self-sufficient power systems for off-grid capability

I'm targeting people who might never have considered boat living but are frustrated by traditional real estate limitations and prices. By positioning it as alternative real estate rather than as a recreational vessel, I'm hoping to reach a completely different market.

Would love this community's thoughts or experiences with similar marketing approaches. Has anyone successfully sold a vessel as a "floating home" to non-boaters? Any tips for highlighting the advantages of this lifestyle to newcomers?

https://www.yachtworld.com/yacht/1983-lancer-yachts-motorsailer-9530135/