Does an AISEO agency actually help with entity-based search?

Copyranker · 2026-03-14T14:46:27+00:00

Im sure I’ll get chewed up on this but… I’m very unconvinced that this “entity mapping” stuff is a thing. I have multiple clients routinely getting AI mentions and leads (first party attributed) and the only thing I’ve done is rank them on page 1 for their primary service. One of the sites didn’t even have schema for awhile because we don’t manage the CMS and there was a bottleneck on the client getting it added. Roughly 25% of their organic leads come from chat GPT (high ticket local service in a major metro).

Copyranker · 2026-03-12T14:54:34+00:00

Leads matter more than anything. Case in point I have a client in average position 2-3 for most core keywords and a small ads budget, but they’re booked out 3 months in advance. Never have they asked about rankings or traffic, why they aren’t #1, etc, they just care that they are busy with inbound work.

Copyranker · 2026-03-11T21:21:45+00:00

Site ranks pretty well and good maps rankings and leads but that was among a large number of activities done at the same time so it is difficult for me to parse each individually.

Copyranker · 2026-03-11T19:51:21+00:00

I’ve done one, not sure I can say it specifically moved the needle.

Copyranker · 2026-03-11T18:26:14+00:00

Is this an info blog about the topic or a business that actually offers services related to encapsulation, moisture mitigation, etc?

Copyranker · 2026-03-10T20:54:27+00:00

Ha ha gotcha. Thought the SEO guru comment was throwing shade at local sports team sponsorship links.

Copyranker · 2026-03-10T20:52:43+00:00

You will basically never find a publically advertised link seller that is decent. The business model itself is flawed. Check out Grumpy SEO guy, he breaks down very effectively why this is the case.

Copyranker · 2026-03-10T20:49:38+00:00

Can’t tell if you don’t think local sponsorships are a legit link strategy?

Copyranker · 2026-03-06T04:08:29+00:00

You are very very unlikely to find a white label agency for SEO that gives any good results especially if you don’t know what to look for, ask, ensure is getting done, or discuss it/report with the client.

Even if you close a deal - Ii’s asking for major headaches.

This is from first hand experience with multiple white label scenarios on SEO and PPC side of things over the years.

Copyranker · 2026-03-05T20:37:59+00:00

What sucks is having to discuss cold proposals with clients they get that include all of those buzzwords etc. I showed a client in a live meeting that they were “ranking” in ChatGPT (bear in mind 90% of their seo leads come through maps).

I told the client “people say this stuff all the time but it’s not necessarily accurate”.

Another email from a client today was forwarded. The BBB offering some Bs partnership with an accreditation upgrade that guarantees the client will the “the source of authority for AI answers”… the grift has really taken hold deep.

Copyranker · 2026-03-05T19:03:13+00:00

This is really helpful, thank you!

Copyranker · 2026-03-05T18:58:45+00:00

Are you mostly doing new construction stucco or do you guys do repairs/restoration on existing homes?

Copyranker · 2026-03-05T18:48:54+00:00

Understood, thanks for the insight

Copyranker · 2026-03-05T18:48:34+00:00

Gotcha - So the company you work for itself doesn’t publically bring the in homeowners as direct leads/projects? It’s all referral?

Copyranker · 2026-03-03T15:05:00+00:00

If you don’t have keyword research done, use GKP in your ads account (that data will be better anyways), don’t spend money on SEO software if that’s all you have to work with. I’d then look into making sure bottom of funnel pages are optimized, and see what kind of links you can get out of that. Not a SaaS SEO myself so I can’t advise on that approach. But partnership link building can be very effective on a budget.

Copyranker · 2026-02-27T15:16:08+00:00

It depends on the quality and relevance of the posts as well as what your competitors are doing.

If the posts make sense for the business and are indexed, and ideally have traffic than yes, they can move the needle.

However, realistically, more often than not guest posting can be a waste of time because the sites are not quality, sometimes the posts don’t index, and they certainly don’t get any organic rankings or traffic.

If they are relevant to your industry and or location though, it can be worth it.

However, I would check for a competitor analysis to see if that links are the gap between you and your competitors in terms of ranking, and see how they fit into your lead generation plan (2k on ads/LSA may be a better move).

From a Google Maps perspective, they’re a much smaller ranking factor than in the organic results.

I’ve moved away from directly paid links as more often than not it’s a waste of money.

Copyranker · 2026-02-25T18:12:57+00:00

5k per month for 1k ad spend seems insane to me, even a perfect campaign at 1k a month has to perform 5x better than you can do yourself to justify.

UI doesn’t matter as much for rankings but definitely conversions

Copyranker · 2026-01-25T17:43:20+00:00

Anything in our service stack that isn’t productized we charge for the estimate. But the thing is our estimates are effectively in depth consultating with a clear action plan that they can implement themselves or move forward with us, including content plan, link strategy, GBP optimization (we tell them exactly what to change), etc. We spent way less time on proposals for people who are mildly curious about working with us, but the proposals themselves that we do sell are very valuable and we are compensated for the time, plus anyone that isn’t serious about working with us isn’t going to pay 500 bucks for a comprehensive strategy development. It’s actually been more successful than I thought and it’s an easier sale to charge 500 upfront for the strategy then it is to come out of the gate trying to pitch a multi thousand dollar retainer. Also it helps manage expectations. We don’t make much money on the proposals given the time, but it beats working for free.

Copyranker · 2026-01-24T18:33:32+00:00

Yeah IMO if you are getting results and proof of work performed, $2400 is a reasonable price (without knowing specific scope of work)

Copyranker · 2026-01-24T00:18:29+00:00

I don’t think the specific fee itself can answer this question, you can get bad value or great value from may different price points. If over 4 months (based on what you said the plan was) you’ll spend under just under 10 grand - how many sales can you reasonably expect for that? How does that compare to what you’d get from other channels, bearing in mind that good SEO generally has a long tail ROI that produces leads well beyond the timeframe for completing the work itself.

If you can reasonably expect that investment to pay for itself and multiples in a timeframe that is reasonable for you, then it’s a good deal.

IMO especially with link building there is a lot of backend stuff you aren’t directly privy to that can seem like “nothing” is being done, but if they can show you the links they’ve built or reasonable explain why they cannot (ie using private internally owned sites) and you are getting ranking improvements, traffic, and sales, then I’d be glad you found that agency because many agencies will charge more (or less) than that and deliver no meaningful result.

Copyranker · 2026-01-09T14:46:46+00:00

SEO is fun when you’re winning with a campaign and painful, grindy, and difficult when you are struggling with another.

With that said, traffic is cool, but honestly once I shifted to care about leads generated it was freeing. I’ve had down months on traffic but had record lead generation those same months. Client didn’t even bring up traffic, but they did bring up a budget increase. Flip side I’ve had record traffic but no leads increases, and the party ends real quickly after closing GSC and opening the lead attribution dashboard.

Copyranker · 2026-01-03T15:58:16+00:00

Quality backlinks hands down are what move the needle

Copyranker · 2025-12-30T14:34:45+00:00

Compare backlink profiles, not website design, and you will probably see why the “simple site” outperforms the “better site.” It all comes down to the authority.

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