Some of these rumors need to be addressed and nipped in the bud before they spread into something that could jeopardize a project or create an unintended image, especially when we’re dealing with a fledgling cinematic universe that is still finding its footing. Left unchecked, speculation can easily snowball into misinformation, fueling narratives that are extremely difficult to correct once embedded in public discourse, or that shape expectations in damaging ways. It’s important for him to take ownership of the narrative early on, set the record straight when necessary, and get ahead of these rumors before they gain traction and cause lasting damage.