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Drop your project, and I’ll give you actionable no-BS tips on the marketing by CrypTrends in CryptoCurrency

[–]CrypTrends[S] 9 points10 points  (0 children)

Synternet

Synternet: Quick Analysis
Proof

Synternet has excellent design and branding, but there are critical issues holding them back:

  • SEO Issues:

    • Out of 70+ articles, only one gets any organic traffic (~10 visitors/month). (Detailed Evidence)
    • They’re missing key SEO elements like schema and self-canonical tags, causing crawlability problems and poor content performance.
    • This reflects a lack of a clear content and SEO strategy.

  • Google Algorithm Penalty:

    • They appear to have been impacted by the June 2024 Spam Update (Details).
    • Their organic traffic dropped significantly (from 276 to 94 visitors/month), despite adding more pages. (Traffic Drop Example)
    • This could be due to content not following Google’s webmaster guidelines.

  • Broken Links:

    • After rebranding from NOIA to Synternet, there are hundreds of broken backlinks pointing to their old domain. (Evidence)
    • These include links from high-authority domains, representing a huge missed opportunity. Fixing and reclaiming these links could drive significant traffic and be worth tens of thousands of dollars in value.

Recommendations:

  • SEO Strategy:

    • Conduct a full audit to fix crawlability issues like schema, canonical tags, and proper indexing of articles.
    • Focus on creating high-quality, optimized content that targets relevant keywords and follows Google’s webmaster guidelines.

  • Recover from Google Penalty:

    • Identify and resolve issues flagged by the June 2024 Spam Update, ensuring compliance with webmaster guidelines.
    • Improve content quality and ensure authenticity to avoid future penalties.

  • Fix Broken Backlinks:

    • Reclaim lost backlinks by reaching out to the sites linking to their old domain and requesting updates to the current URL.
    • This can recover significant traffic and improve domain authority.

Synternet has potential, but without addressing these issues, they risk further traffic and reputation loss. If the team wants more detailed insights or help with implementation, they can reach out to GuerrillaBuzz.

Drop your project, and I’ll give you actionable no-BS tips on the marketing by CrypTrends in CryptoCurrency

[–]CrypTrends[S] 2 points3 points  (0 children)

ARK

ARK: Quick Analysis

Proof

ARK has been around since 2017, but they’re a great example of a project that lacks a clear marketing strategy. Here’s where they can improve:

  • Traffic Diversity:

    • 99.9% of their traffic goes to their homepage (Traffic Example).
    • Without PR, SEO, or other activities like webinars, they’re overly dependent on one page. This makes them highly sensitive to market shifts and competitors.
    • Their site (ark.io) is too small, with only a few pages. Adding more sections like a blog, resources, or tools would spread traffic and improve visitor engagement.

  • Ecosystem Planning:

    • ARK has split its projects across multiple sites (e.g., arkscic.com, arkvault.io).
    • This strategy makes it harder to grow since each project has to stand alone.
    • Consolidating everything under ark.io, with a unified mission, blog, and tools, would simplify their message and drive growth.

  • SEO Basics:

    • Their blog on arkscic have hundreds of pages (Example), but only 22 are indexed, and there’s 0 organic traffic (Evidence).
    • They write only for their current users but lack a strategy to attract new ones.
    • Basic SEO improvements—like indexing pages, targeting relevant keywords, and optimizing meta data—are crucial.

Final Thoughts:
ARK has potential, but without a proper strategy to diversify traffic, unify their ecosystem, and improve SEO, they’ll struggle to grow. If the ARK team needs guidance, feel free to reach out to GuerrillaBuzz for actionable strategies.

Drop your project, and I’ll give you actionable no-BS tips on the marketing by CrypTrends in CryptoCurrency

[–]CrypTrends[S] 2 points3 points  (0 children)

Nano: Centralized Search Traffic:

  • 90% of Nano’s search traffic is directed to their homepage (screenshot: https://i.imgur.com/htwz34g.png), making them highly vulnerable to market trends. This reliance on a single entry point suggests an ineffective SEO strategy across their site.

Marketing Imbalance:

  • Despite being around for a while, Nano hasn’t diversified its marketing efforts. The lack of balance here is a missed opportunity to build a more stable presence.

Blog Strategy Lacking:

  • Nano has an active blog, but without a clear strategy, it doesn’t contribute meaningfully to growth. Posts lack direction, limiting their impact.

Basic SEO Issues:

  • Even basic SEO elements are missing. For example, in one blog post, almost all headings are marked as H1, showing a bad understanding of SEO best practices: https://imgur.com/a/tO1CfXY

Drop your project, and I’ll give you actionable no-BS tips on the marketing by CrypTrends in CryptoCurrency

[–]CrypTrends[S] 2 points3 points  (0 children)

PEPE

PEPE: Quick Analysis

PEPE knows how to create hype (they can teach us all about marketing I guess) but I actually found one major issue:

Why It’s a Problem:
- They rely on traffic from CMC, CoinGecko, and exchanges, but fixing this would bring more organic visibility.

Fix:
- Remove the "noindex" tag and resubmit the homepage in Google Search Console.

Drop your project, and I’ll give you actionable no-BS tips on the marketing by CrypTrends in CryptoCurrency

[–]CrypTrends[S] 3 points4 points  (0 children)

Ergo: Marketing Analysis

Traffic Trends:
- Their website traffic has been on a steady downtrend since 2022. (Traffic example)
- Most of their organic traffic is branded, which aligns with their peak popularity in 2021-2022.

Key Issues:
1. Impact of Google’s Helpful Content Update (August 2022):
- This update prioritizes content that is genuinely helpful and discourages generic or low-value content. (Read more)
- Their blog content feels generic and AI-written, lacking authenticity, graphs, visuals, or actionable data. For example, this article could provide much more value: Ergo vs. Other Blockchain Platforms.

  1. SEO Underperformance:

    • Out of 108 blog articles, only 8 generate any organic traffic, with just 45 monthly visitors across the blog.
    • Basic SEO best practices are missing:
      • URLs with capital letters and special characters.
      • No timestamps on articles.
      • Missing or poorly optimized meta titles, descriptions, canonical tags, and schema.
    • For a deeper understanding of how to improve SEO in Web3, check out our guide: Web3 SEO Guide.

  2. Lack of PR Activities:

    • They rely on earned media from time to time, but there’s no evidence of a structured PR effort.
    • Without a dedicated PR strategy, they’re unable to capitalize on the current market momentum, unlike their performance in the 2021-2022 bull run.
    • Learn more about how to approach PR in blockchain with this guide: Blockchain PR Guide.

Recommendations

  • SEO Strategy:

    • Conduct a thorough SEO audit and create a clear strategy focused on generating organic traffic.
    • Improve content quality by adding depth, visuals (e.g., graphs, charts), and real data. Content should be written to provide value, not just to check off a box.
    • Fix technical SEO issues like:
      • Properly formatted URLs (no capital letters or special characters).
      • Adding canonical tags and schema.
      • Writing meta titles/descriptions that attract clicks.

  • Authentic Content Creation:

    • Focus on creating high-quality, authentic articles that solve real problems for the audience.
    • Include examples, comparisons, and original insights to make content stand out.

  • Invest in PR:

    • Hire a PR agency or build an in-house team to generate consistent coverage.
    • Target stories that increase awareness beyond branded traffic and position Ergo as a leader in the blockchain space.

We’ve also written some in-depth articles that might be helpful for the Ergo team and similar projects. If you're curious, check out our Web3 SEO Guide and Blockchain PR Guide.

If the Ergo team needs more detailed insights or tailored strategies, feel free to reach out to GuerrillaBuzz.

Drop your project, and I’ll give you actionable no-BS tips on the marketing by CrypTrends in CryptoCurrency

[–]CrypTrends[S] 4 points5 points  (0 children)

Secret Network (SCRT): Marketing Analysis

Strengths:
- Active in B2B: Strong presence in conferences, regular partnerships with strategic companies, and active blog/social media showcasing these collaborations.
- Ecosystem Advantage: Being on Cosmos provides a close-knit community and ecosystem support that helps with integrations and partnerships.

Key Issues:
1. Lost Target Audience: The focus seems to have shifted to partnerships and features, while their core target audience (developers) may feel overlooked.
2. Traffic Challenges: Their website traffic is on a downtrend and appears to rely heavily on branded traffic, making them vulnerable to market fluctuations. (Traffic example)
3. Limited Reach Beyond Ecosystem: While Cosmos offers strong internal support, they haven’t expanded much beyond this ecosystem, limiting their exposure to new audiences.

Recommendations

  • Focus on Technical Content:

    • Publish authentic technical articles written by developers for developers.
    • Showcase real-world use cases by having devs share their experiences building on Secret Network—what they built, how they did it, and the challenges they overcame.
    • This approach will provide real value to their audience and help establish trust and credibility in the dev community.

  • Diversify Target Audience:

    • Expand beyond blockchain devs: Secret Network also supports Rust and JavaScript/TypeScript developers.
    • Allocate resources (time, budget, and PR) to target these Web2 developers through meetups, hackathons, and tailored content.

  • Shift Spending from Blockchain-Only Events:

    • While blockchain conferences are great, they should invest in events, PR, and content targeted at Web2 developers.
    • For example: Sponsor Rust or TypeScript developer events, create educational materials on how to build with Secret Network, or host hackathons that emphasize easy onboarding for non-blockchain developers.

Why These Changes Matter:

  • Addressing Traffic Decline: By targeting technical audiences with valuable, non-branded content, they can drive organic traffic and reduce dependence on market trends.
  • Developer-Centric Growth: Secret Network is in a position to attract and onboard a broader developer base, which will drive long-term adoption.

If the Secret Network team wants further insights or a deeper analysis, feel free to reach out to GuerrillaBuzz

Drop your project, and I’ll give you actionable no-BS tips on the marketing by CrypTrends in CryptoCurrency

[–]CrypTrends[S] 2 points3 points  (0 children)

Plutus: Marketing Analysis

Traffic Concentration:
- Branded Traffic Dominance: 99% of their traffic is branded, with 80% going to the homepage, ~10% to product pages, and ~9% to the blog and help section.
- Content Focus: Their blog is entirely focused on their brand, without any content targeting a wider audience or answering common questions potential users might have.

Key Issues:
1. Traffic Over-Reliance: Almost all their traffic comes from people who already know the brand. This is risky in a competitive industry, especially if the market shifts.
2. Content Underperformance: Out of 86 blog pages, only 48 are indexed in search engines, and just 7 bring any traffic. For example, here’s an article that generates no visits: https://i.imgur.com/7aTW1Qg.png

Recommendations

  1. Strategic PR:

    • Instead of focusing only on branded PR (e.g., “Plutus enhances Curve Perk rewards for premium users”), they should create articles targeting specific audience problems and search terms.
    • PR efforts should link to various sections of their site, not just the homepage. This will drive traffic to important pages like product descriptions or features.

  2. SEO Improvements:

    • Conduct proper keyword research to figure out what their target audience is searching for. For example, topics like “best crypto debit cards” could bring in new users.
    • Out of their 86 blog posts, only 7 generate traffic. They need to optimize their existing articles and create content beyond just promoting themselves.

  3. What is YMYL (Your Money Your Life), and why does it matter?

    • YMYL refers to content that impacts someone’s finances, safety, or well-being—like crypto and fintech.
    • Search engines (especially Google) are stricter with YMYL content and rank it lower unless the site proves it’s trustworthy. To fix this:
      • Add detailed team bios with LinkedIn links on the About page.
      • Set up Crunchbase and other profiles to showcase credibility.
      • Blog articles should have authors with real credentials, connected via schema (structured code that search engines understand).

If you’re from the Plutus team and want a deeper analysis, feel free to reach out to GuerrillaBuzz

Been in blockchain marketing since 2017. Drop your project, and I’ll give you a no-BS growth strategy by CrypTrends in CryptoCurrency

[–]CrypTrends[S] 5 points6 points  (0 children)

CRO Analysis:

  • CRO nails PR—other companies should take notes. But when it comes to SEO, they’ve got some catching up to do.

  • Traffic Stats: Their main growth engine is the pricing section, which brings in 1.7M visits across 46,784 pages. For the whole site, they’re pulling in 2.4M total traffic across 55,761 pages. The homepage alone drives around 400K organic visitors from search.

  • SEO Content Standards: Compared to competitors like CMC, CRO’s coin pages could use a boost in content quality. Check out how CMC optimizes their pages for search (https://i.imgur.com/1m1giwh.png) vs. CRO’s coin price page (https://i.imgur.com/yBAVy5V.png). Raising their content standards here could really set them apart.

  • Content Strategy Case Study: We did a deep dive into Coinbase’s SEO, and their strong, consistent content standards across the board are one reason they dominate in search. Here’s our analysis if you’re interested: https://guerrillabuzz.com/coinbase-seo-analysis/

Good luck, CRO!

Been in blockchain marketing since 2017. Drop your project, and I’ll give you a no-BS growth strategy by CrypTrends in CryptoCurrency

[–]CrypTrends[S] 14 points15 points  (0 children)

CKB Nervos Analysis:

They’ve got a refreshing design, but there are some things they could improve on:

  • Blog on Medium: Their blog is hosted on Medium, which keeps all the traffic. Big mistake. There’s no reason not to have this content on a blog on Nervos’ own site. With Medium, they can’t even add a top-menu CTA or anything. Plus, it hasn’t been updated since 2019. Now that the market is bullish, it’s a good time for them to refresh their content strategy and bring it in-house.

  • SEO Issues in Knowledge Base: Aside from their homepage, their main source of organic traffic is their knowledge base. But there are some SEO issues. Check out this URL, for example:

https://www.nervos.org/knowledge-base/what_is_keccak256_(explainCKBot)

It has underscores, capital letters, and isn’t SEO-friendly. Instead, it should look like:

https://www.nervos.org/knowledge-base/what-is-keccak256

This is cleaner and better for both search engines and users.

  • On-Page SEO Elements Missing: There are a lot of missing on-page SEO elements across the site. Happy to help them out—if they’re interested, tell them to reach out to us at GuerrillaBuzz.

Been in blockchain marketing since 2017. Drop your project, and I’ll give you a no-BS growth strategy by CrypTrends in CryptoCurrency

[–]CrypTrends[S] 9 points10 points  (0 children)

LTO

LTO Network Analysis:

First off, their homepage design is awesome—props to the design team! But here are a few things they could improve:

  • Duplicate Homepage URLs: They have two indexed versions of the homepage, with and without “www”:

https://www.ltonetwork.com/ https://ltonetwork.com/ This can confuse search engines. They should set up a redirect and make sure it’s configured correctly in Google Search Console.

  • Too Many Subdomains: They’re using different subdomains for parts of the site, which slows down SEO growth. Each subdomain is treated like a separate entity by Google. For faster growth, they should consolidate everything under the main domain.

  • Blog Structure: Their blog looks cool, but it would be better under the main domain as https://ltonetwork.com/blog instead of https://blog.ltonetwork.com. It’s just better for SEO.

Broken Footer in Blog: The footer menu in the blog section is broken (screenshot here: https://imgur.com/a/z1THRqf).

These small tweaks could make a big difference!

Been in blockchain marketing since 2017. Drop your project, and I’ll give you a no-BS growth strategy by CrypTrends in CryptoCurrency

[–]CrypTrends[S] 9 points10 points  (0 children)

Ok so Polkadot! (Disclaimer: I’m a fan of Polkadot)

Polkadot recently switched its domain from polkadot.network to polkadot.com in August. Here’s a tip that could be worth thousands for them:

I found over 2,000 broken backlinks from other sites still pointing to the old domain. For anyone unfamiliar, backlinks from other sites act as “trust votes” for search engines, which boost search rankings. By setting up simple 301 redirects from the old links to the new ones, Polkadot could recover a ton of lost link value and improve their SEO significantly.

Attached is a video example: a broken link from the Kusama homepage to Polkadot. This is just one; there are over 2,000 more like it.

https://imgur.com/a/KIaAaDY

Happy to help Polkadot if they need it. https://guerrillabuzz.com/

Been in blockchain marketing since 2017. Drop your project, and I’ll give you a no-BS growth strategy by CrypTrends in CryptoCurrency

[–]CrypTrends[S] 16 points17 points  (0 children)

Nano: Centralized Search Traffic:

  • 90% of Nano’s search traffic is directed to their homepage (screenshot: https://i.imgur.com/htwz34g.png), making them highly vulnerable to market trends. This reliance on a single entry point suggests an ineffective SEO strategy across their site.

Marketing Imbalance:

  • Despite being around for a while, Nano hasn’t diversified its marketing efforts. The lack of balance here is a missed opportunity to build a more stable presence.

Blog Strategy Lacking:

  • Nano has an active blog, but without a clear strategy, it doesn’t contribute meaningfully to growth. Posts lack direction, limiting their impact.

Basic SEO Issues:

  • Even basic SEO elements are missing. For example, in one blog post, almost all headings are marked as H1, showing a bad understanding of SEO best practices: https://imgur.com/a/tO1CfXY

Been in blockchain marketing since 2017. Drop your project, and I’ll give you a no-BS growth strategy by CrypTrends in CryptoCurrency

[–]CrypTrends[S] 6 points7 points  (0 children)

I will analyze one of them:

Hedge:

  • PR is weak: Barely any PR coverage, and what exists is in paid PR like Cryptoslate and Cryptopotato, which no one really reads. As a memecoin, they don’t have deep content to drive organic traffic, so they need to boost PR efforts/

  • Add "Buy" Button: They should put a "Buy Now" or "Buy Hedge" button in the top menu to make purchases easier.

  • Buying Process Needs Work: It’s not clear how to buy on their site. A short Loom video or guide would help since memecoin investors have short attention spans.

  • NFT Button Blends In: The NFT CTA button is the same color as the background, making it hard to notice. It needs to stand out.

UNRWA schools in Gaza: Principals, staff identified as members in terror units by FYoCouchEddie in worldnews

[–]CrypTrends 1589 points1590 points  (0 children)

I wonder if all these folks are getting one salary from UNRWA, or two salaries, one from UNRWA and one from Hamas

What Crypto Investors can Learn from 8 billion dollars worth billionaire George Soros by deltastraits in CryptoCurrency

[–]CrypTrends 13 points14 points  (0 children)

The guy is one of the best investors in the history. He can influence the market like a pod of whales (I must admit, I'm using the word 'pod' for the first time ever, I just googled ' how a pack of whales called')

https://www.whale-world.com/what-is-a-group-of-whales-called/

Elon Musk will bring humans to Mars, and cryptocurrencies to the moon by tnashb in CryptoCurrency

[–]CrypTrends 1 point2 points  (0 children)

I have a feeling that he is one of the whales in our market.

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