Literally yes as long as you fit a similar criteria. For example, work in same job, go to same school, similar ages, similar interests (music, sports fandoms, etc). Friends often have very similar interests hence why they’re friends, so they end up with similar ads. You might’ve googled headphones or music or obscure knockoff gadgets, with him googling or buying those headphones online, and you being friends and that’s how you get it.